Developed at Google Ventures, a “sprint” is a five-day process for answering critical business questions through design, prototyping, and testing ideas in small groups. GV describe this process as “a “greatest hits” of business strategy, innovation, behaviour science, design thinking, and more—packaged into a battle-tested process that any team can use.”
XLRG organises and facilitates your sprint so you can effectively “shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to test if an idea is any good, a sprint gives you fast access to clear data from a realistic prototype. The sprint offers you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.”
Ask XLRG today for more information on designing and running your own sprint.